BUILT AROUND MOTORSPORT

ABOUT THE STUDIO

Every project starts with a point of view. At Jackem Design, our visual language is shaped by the worlds surrounding motorsport. From racing heritage and automotive culture to graphic design, architecture, fashion and contemporary art, we collect references, ideas and visual codes that help us create something with its own identity.

Our references shape the way we see motorsport.

Jackem Design is a specialist studio born out of a passion for automotive aesthetics.

POSITIONING

DESIGNING TO BE ICONIC

Every project is created from scratch, with a deep understanding of motorsport.

Creativity

Precision

Identity

Ideas without boundaries, exploring new visual languages and unconventional approaches to create distinctive designs with character.

An obsessive attention to the geometry of forms, paint finishes and the technical aspects of design.

Strategic, purpose-driven design, crafted to stand out at high speed both on the track and in digital media.

DISCIPLINES

DESIGN SERVICE

Helmet Design

Livery Design

Racing Suit Design

Brand Identity

3D Rendering

Sponsor Design

DIFFERENTIATION

VISUAL CULTURE

Developing a singular visual culture around contemporary motorsport through rigorous curation, editorial discipline, and structural art direction.

METHODOLOGY

FROM IDEA TO TRACK

Discover

Concept

Design

Deliver

A thorough analysis of the briefing, taking the client’s needs into account to define the creative concept.

Exploration of visual references, key design elements, colour schemes and initial sketching of the proposal.

Development of the design, refining the concept into a cohesive visual identity.

Delivery of the vector design with technical specifications, ready for production.

PARTNERS

Jackem Design works with painters to ensure that the final result accurately reflects the design proposal, with a view to conveying the original idea.